Privacy statement

Last updated: 10 September 2026

The Better Era designs and builds websites and webshops. We handle as little personal data as possible. This page explains what we process and why.

What we collect

When you fill in our contact form we receive your business name, email address, industry, current website (if given), preferred language and your message.

If you become a client we also process what the project and invoicing require: contact person, address, company registration number and VAT number.

Our website sets no advertising or tracking cookies.

Why we use it

To answer your request and build your free sample page.

To send an offer, deliver the project and invoice it.

To meet legal obligations, such as keeping our accounts.

Legal basis

We process your data on the basis of your request and the performance of a contract, our legitimate interest in replying to enquiries, and where applicable a legal obligation.

How long we keep it

Enquiries that do not lead to a project are kept for a maximum of 12 months.

Accounts and invoices are kept for 7 years, as tax law requires.

Sharing with others

We never sell your data. We use carefully chosen providers for hosting, email and our project administration. They process data only on our instructions, inside the EU or under appropriate safeguards.

Your rights

You can see, correct or delete your data and object to processing. Email info@thebetterera.com and we reply within 30 days.

You can also complain to your national data protection authority.

Security

The site runs entirely over a secure connection (HTTPS) and access to client data is limited to those who need it.

Contact

The Better Era, Netherlands. Email: info@thebetterera.com.

Business address: 1112 ZB Diemen, Netherlands.

Chamber of Commerce number: 99397919.

VAT number: NL005385242B12.

The Shot Factory is a live client website we designed and launched; the other projects are original concept designs.